Ben Allen
FOUNDER
Benjamin started his career working third-shift at a gas station in rural southeastern Ohio where he learned the value of hard work, that working hard isn’t enough, and developed a taste for cheap coffee.
Fueled by the coffee and gas, he drove across the country and found himself working in advertising. First at W+K, then Hal Riney and FCB where he learned to take care of clients and tell compelling commercial stories. But what got him excited was uncovering the insights and crafting the strategies that could move a brand, product and message forward in a relevant and differentiated way – the advertising was just the output.
He transitioned to brand strategy and research, rising to become President of Tattoo Brand Strategy and later SVP Brand Transformation at Sterling Brands and founding partner of THINK Conservatory - all with a heavy focus on using qualitative research to drive decision-making in partnership with clients such as Oprah, Cirque du Soleil, Microsoft, Viacom, American Express, Conde Nast, NFL, Levi’s, and the Government of Costa Rica to name just a few.
Molly Dunne
Vice President, Fieldwork
Molly has worked on every side of a research project, from brand strategist to recruiter to focus group hostess to moderator. She applies this 360-degree perspective to each marketing challenge, providing a crystal-clear understanding of how to achieve the best results through research.
Starting off in advertising for Grey Global NY, Molly then moved into integrated marketing for Loomis Group, and then to brand consulting for Greenberg Qualitative Research, TATTOO Brand Strategy and Sterling Brands.
Julia Devetski
Partner Strategy
As an insight director, design strategist and award-winning creative leader, Julia strives to unearth cogent truths and new perspectives through engaging conversations.
Beginning her career in anthropology, fashion and humor, Julia has spent 20 years building strategic creative relationships with clients as far-ranging as Mayo Clinic to Mars and Peace Corps to Procter & Gamble. With a penchant for concept ideation, voice and naming, positioning, and new product/experience development, she has a writer’s ear for storytelling and a creative director’s eye for visual impact.