When the answer matters,
Opportunity breeds questions. A repositioning. A new market. A move the board is watching. The moments where clarity and decisive action are not optional.
That's what we're built for.
Collaborative. Rigorous. Always with a point of view.
Trust Labrador.
WHO WE WORK WITH
Kraft-Heinz ~
Fox Sports ~
Lexus ~
HipCamp ~
NFL ~
YellowWood Partners ~
PUMA ~
Ritz-Carlton ~
Pepsi-Co ~
Suave ~
TURO ~
Ralph Lauren ~
Walgreens ~
Colgate-Palmolive ~
Tyson Foods ~
Kraft-Heinz ~ Fox Sports ~ Lexus ~ HipCamp ~ NFL ~ YellowWood Partners ~ PUMA ~ Ritz-Carlton ~ Pepsi-Co ~ Suave ~ TURO ~ Ralph Lauren ~ Walgreens ~ Colgate-Palmolive ~ Tyson Foods ~
WHAT WE DO
Research built around a question.
Strategy built around an answer.
We work alongside senior leaders and insights teams on the briefs that matter most, where getting it right is the only option, and where a deck full of findings isn't enough.
Services
Consumer Research
Qualitative and quantitative research designed around strategic business decisions focused on the question your business most needs to answer.
Innovation and Growth
New market entry, product development, and audience expansion. We help you understand where fresh opportunity exists and whether the conditions are right to pursue it.
Brand Strategy
Positioning, architecture, and proposition work grounded in human truth, what culture enables and shaped by what the business needs to do next.
Built to help ambitious clients and brands...
01.
Ask harder questions to prompt better answers.
02.
Connect the dots rather than tick the boxes.
03.
Know what they stand for, but also what they stand against.
04.
Move with confidence when the stakes are highest.
Senior attention on every engagement.
Labrador is boutique by design. The people who understand your brief are the people who work on it. From the first conversation to the final recommendation.
We don't hand your work down. We stay in it with you, from the shape of the question to the clarity of the answer.
Collaborative
We work alongside your team — not at arm's length from it. The best answers come from the intersection of our expertise and your knowledge of the business.
Rigorous
The research is designed to hold up. Methodologically sound, clearly reasoned, and always traceable back to what real consumers said and did.
Always with a point of view
We reach a conclusion and tell you clearly what we think it means, and what we'd do about it.
WHERE WE WORK
Deep expertise across four distinct worlds.
Different categories, different consumer cultures, different decision stakes. We bring the fluency each one demands.
CPG & food & beverage
From brand health to brand identity and cultural shifts, we understand the speed, scale, and competitive pressure of consumer goods and the insight quality it demands.
Technology & media
Fast-moving categories where consumer behaviour outpaces conventional research. We help tech and media brands understand what's changing and what it means for them.
Luxury & lifestyle
Luxury demands a different kind of consumer understanding and a different approach to research. Nuanced, culturally attuned, and never reductive. We bring the depth of sophistication brands require.
Beauty & wellness
A category defined by identity, ritual, and rapidly shifting consumer values. We help beauty and wellness brands stay ahead of what their consumers are becoming, not just what they currently want.
The answer is out there.
Let's find it together.
If you're facing a decision that matters, a question the business is depending on, we'd like to hear about it.
Better Questions
·
Better Answers
·
Clearer Direction
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Better Questions · Better Answers · Clearer Direction ·
Collaborative
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Rigorous
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Strategic
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Collaborative · Rigorous · Strategic ·
FROM THE JOURNAL