When the answer matters
Labrador is a consumer research and strategy firm for the decisions that define businesses. Collaborative. Rigorous. Always with a point of view.
A repositioning. A new market. A move the board is watching. The moments where clarity is not optional.
Research built around a question.
Strategy built around an answer.
Not a deck full of findings
. An answer.
Consumer Research
Qualitative and quantitative research designed around the decisions your business most needs to get right.
Innovation and Growth
New market entry, product development and audience expansion. Where fresh opportunity exists, and whether the conditions are right to pursue it.
Brand Strategy
Positioning, architecture and proposition work grounded in human truth and market opportunity, and shaped by what the business needs to do next.
The part most research leaves out.
We reach a conclusion. We tell you what we think it means, and what we would do about it.
Senior people. Start to finish.
Boutique by design. The people who understand your brief are the people who work on it.
We don't hand your work down. We stay in it with you, from the shape of the questions to the clarity of the answers.
Wieden+Kennedy · Hal Riney · Sterling Brands · FCB
Four worlds. Different consumer cultures, different stakes.
Food & beverage
Brand health, identity and cultural shifts at the speed of consumer goods.
Technology & media
Categories where behavior outpaces conventional research.
Luxury & lifestyle
Nuanced, culturally attuned, never reductive.
Beauty & wellness
Identity, ritual and what consumers are becoming.
