Quite possibly the world’s most useful strategic research agency.
Better decision making through profound audience insights
Our Difference
We start where others finish.
In our experience, insight reports are often filled with documentation of a consumer research journey, but they are light on what to do next and lack context to inform decisions that aren’t binary. Too few researchers are invested in the success of business or understand how businesses work.
From the start, we seek to co-own the business challenge; identifying insight gaps, current hypotheses, past learning and market conditions that inform how the research will be actioned.
We then smartly seek a distinct and ownable understanding of your audience. Digging into their lives, category context, and choice levers to help brand leaders make incisive decisions.
Our deliverables range from fast-turn reports for time-sensitive initiatives to immersive documentary reporting and strategic workshops. All of our work embeds consumer learning in the heart of the organization.
“On every project Labrador goes beyond to deliver the unexpected and the inspiring.”
— Kim, FOUNDER
Our Core Beliefs
We believe in the power of brands to enchant, engage and empower consumers through relevance, differentiation and imagination.
We help brands and agencies to:
Articulate what they stand for and what they stand against
Challenge convention and defy expectations
Seize the zeitgeist and drive meaningful cultural shifts
Contact Us
Stuck on a challenge? Contact us to learn more about our team and our approach.